Petaling Jaya, 20 March 2014 – Honda Malaysia set a new benchmark in quality, affordable sedan with the launch of All-New City today. This 4^th Generation City is the highly anticipated sedan in the B-segment, receiving 1,800 bookings, and positive feedback during the pre-launch events last month.

 

First introduced to the world in 1996, the City has brought joy to more than 2.2 million customers in 55 countries. Since its debut, the City has become the benchmark for others, representing comfort and spaciousness, alongside advanced technologies that are always exceeding customers’ expectations.

 

The City is Honda Malaysia’s best-selling sedan since its introduction to the local market in 2001, registering more than 145,000 units on Malaysian roads. The success of this model elevated Honda to be one of the leading brands in Malaysia.

 

Speaking at the launch ceremony, Honda Malaysia Managing Director and Chief Executive Officer, Mr. Yoichiro Ueno, said, “The All-New City is the first model that Honda Malaysia is launching this year. It delivers sophistication with its overall package vehicle that suits consumers’ needs; combining premium look, exciting drivability, comfort and spaciousness with class-leading safety features.”

“Keeping to our commitment to provide affordable, value for money models for everyone, Honda Malaysia will be introducing for the first time, 4 variants of the All-New City, namely the City S, City S+, City E and City V. The expansion of the range of variants is in response to customer feedback and market demands. The wide range of variants provides an opportunity for customers to own a global sedan with class-leading features, at their level of requirement,” Mr. Ueno added.

 

The All-New City was developed based on the Exciting H Design!!! concept, in which the “H” represents the Human Center, emphasizing on the driver and passengers. The front of the sedan features the solid wing face of the Exciting H Design!!! with integrated grille and headlights. The All-New City rear exterior gives a wide stance with its premium class image and seamless motif of rear combination lamp with license garnish.

 

This latest generation of City is powered by the improved 1.5L SOHC i-VTEC engine (maximum power 120PS @ 6,600 rpm and maximum torque 145Nm @ 4,600 rpm) coupled with the advanced new Continuous Variable Transmission (CVT) that was developed under Honda’s Earth Dreams Technology to provide the perfect combination of driving performance and fuel economy. Additionally, for the first time, the ECON mode is now a standard feature in the All-New City across all variants to further improve the vehicle’s fuel usage with the push of a button.

 

The “Man Maximum, Machine Minimum” philosophy has been used as the core of the car’s development.  By placing emphasis on premium comfort, the All-New City provides overwhelming cabin space especially in the rear space, for unrivalled comfort to both driver and passengers. The All-New City also offers the largest boot space in its class at 536L and is able to fit bulky items of up to 3 large suitcases or 4 small ones, golf bags and a baby pram, making it very convenient for road trips with friends or family.

 

To further provide convenience and practicality, the All-New City is equipped with advanced features such Smart Entry and Push Start button (E and V variant), Cruise Control (V variant), a 7” Display Audio with MirrorLink function (V variant), 8 Speakers (the most in its segment) (V variant), Multi Information Combination Meter, Rear Ventilation Air Conditioning (E and V variant), 2 USB Jacks (V variant), 3 Power Sockets (E and V variant), 8 Cup Holders and smart storage compartments. The advanced Steering Wheel Hands Free Telephone Control (S+, E and V variant) and Steering Wheel Voice Recognition Control (V variant) are connected with the vehicle’s infotainment system to provide convenience at the driver’s fingertips.

 

The All-New City also offers top safety features that prioritize driver and passengers. It has class-leading 6 Airbags (V variant) (including Dual Front SRS Airbags, i-Side Airbags and Side Curtain Airbags), Vehicle Stability Assist (VSA) (E and V variant), Hill Start Assist (E and V variant), Emergency Stop Signal (E and V variant) and ISO Fix features.

 

The All-New City is available in 5 colours: Modern Steel Metallic, Alabaster Silver Metallic, Taffeta White, Crystal Black Pearl and a new attractive colour of Brilliant Sporty Blue Metallic.

 

Honda Malaysia offers 5-year warranty with unlimited mileage and service interval is 10,000km to provide further ease to customers to make the City the vehicle of their choice.

 

The All-New City will also come in 2 accessory packages consisting of Honda’s Genuine Accessories (RM1,700) and Honda’s Modulo Package (RM3,200) to enable customers to customize their vehicle.

 

Honda Malaysia believes that the All-New City is the ideal entry sedan in the Malaysian market and the price will attract many Malaysian consumers. Building on the City’s immense popularity, Honda Malaysia has set a target to sell 2,500 units of the All-New City monthly in 2014. All variants will be locally assembled at Honda Malaysia’s Malacca factory.

 

Mr. Ueno also announced “The CKD hybrid variant will be added in the near future. We are planning to launch the All-New City Hybrid to expand our CKD hybrid line-up.”

 

For more information on the All-New City or to book a test drive, visit any of the 74 dealers nationwide or please call Honda’s Toll Free number at 1-800-88-2020, or log onto www.honda.com.my

 

 

 

(R-L) Honda Malaysia MD & CEO Mr. Yoichiro Ueno, All-New City Large Project Leader Mr. Kazunori Watanabe, 

DRB-Hicom Group MD Tan Sri Dato' Sri Haji Khamil Jamil and Honda Malaysia President & COO En.Roslan Abdullah with the All-New City

 

 

 

Honda Malaysia MD & CEO Mr.Yoichiro Ueno in the driver’s seat of the All-New City

 

 

Brand Ambassadors with the All-New City

 

 

Honda Malaysia MD & CEO, Mr. Yoichiro Ueno

 

 

All-New City Large Project Leader,  Mr. Kazunori Watanabe