Jul 13th, 2023

The All-New WR-V Arrives In Style To Ride The New Wave Of The Small SUV Segment

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Kuala Lumpur, 13 July 2023 - Honda Malaysia (or the Company) today made waves with the launch of the All-New Winsome Runabout Vehicle (WR-V) in four variants, taking the lead in the Small SUV trend in Malaysia. With the arrival of the All-New WR-V, Honda Malaysia becomes the first Japanese mass market manufacturer to introduce a new model in the Non-National Small SUV segment.

Honda Malaysia Managing Director and Chief Executive Officer, Mr. Hironobu Yoshimura said, “As the automotive landscape changes in Malaysia, we are witnessing a rise in demand for SUV models. This segment is increasing in popularity as it is practical and spacious, while offering driving performance and comfort. Based on the insights, Honda's Research and Development (R&D) team incorporated the best features of an SUV into a smaller design, to enable the joy of owning a practical and Small SUV for everyday urban commutes.   Thus,   we debuted   Honda Malaysia's   first   Small SUV   in   the   country, the All-New WR-V. We believe this Small SUV has a huge potential in the market and will strengthen Honda Malaysia's strong presence in the Non-National SUV segment. We are confident that the All-New WR-V can appeal to young professionals and families who seek a Small SUV with a good value offering.”

Mr. Yoshimura added, “Prior to its launch, we opened bookings for the All-New WR-V in June 2023. We are proud to announce that the All-New WR-V has garnered attention from Malaysians and received over 2,500 bookings in just one month. We would like to extend our heartfelt gratitude to our customers and business partners for their unwavering support of the Honda brand. Additionally, we would like to thank the Malaysian government for their continuous support that have helped to develop and boost the growth of the automotive sector.”

The exciting market acceptance is attributable to its distinctive design language which encompasses the most sought-after features of an SUV that make this all-new model fun and attractive. The All-New WR-V RS variant will be treated to a Mesh-Style Grille with silver chrome, silver painted Lower Garnish and 17” Dual-Tone Alloy Wheels for a stylish feel. It demands attention with its impressive ground clearance of 207mm, surpassing even cars from a higher class. Other exterior features that further enhance the appearance of the All‑New WR‑V are its Trunk Spoiler, Shark Fin Antenna *1, Auto LED Headlights and LED Daytime Running Lights (DRL) *2, LED Front Fog Lights *2 as well as Front LED Sequential Turn Signals *3.

As part of the Honda family, the All-New WR-V is equipped with innovative and functional features for customers' utmost convenience. Among these features are Power Retractable Door Mirror, Smart Entry with Push Start Button, Remote Engine Start *1 and Walk Away Auto Lock *1.

The All-New WR-V offers a clutter-free interior that optimises cabin space while maintaining its vibrant and modern aesthetics. This design language enables drivers and passengers to enjoy optimal comfort in a compact car, further enhanced by Auto Air Conditioning *2 and Leather Seats *4. The All-New WR-V also comes with a 7-inch Display Audio with Apple CarPlay™ and Android Auto™ *5 Connectivity, 6 Speakers *3, 4.2-inch TFT Meter Cluster *1 and Paddle Shift *3. On top of that, the All-New WR-V exemplifies practicality and spaciousness, delivering a hassle-free experience for customers as they run their day-to-day errands with its capacious 380-litre capacity trunk and a 60:40 Split Rear Seat configuration that allows flexibility for bulkier items.

Under the hood of the All-New WR-V is a 1.5L DOHC i-VTEC engine which pushes out a maximum power output of 121PS and 145Nm of torque. Integrated with Continuous Variable Transmission (CVT) with G-design shift technology, the All-New WR-V provides the joy of excellent fuel economy and exceptional driving performance.

Safety remains at the forefront of Honda's priorities, and the All-New WR-V incorporates a multitude of advanced safety features such as Honda LaneWatch, a standard feature for all variants, and Honda SENSING *1 which consists of eight safety functions:

1. Lead Car Departure Notification (LCDN)
2. Adaptive Cruise Control (ACC)
3. Collision Mitigation Braking System (CMBS)
4. Forward Collision Warning (FCW)
5. Lane Keep Assist System (LKAS)
6. Road Departure Mitigation (RDM)
7. Lane Departure Warning (LDW)
8. Auto High Beam (AHB)

In addition, the RS variant is equipped with Honda CONNECT to provide added safety, security and convenience for the Small SUV owners.

The All-New WR-V is available in five colour options, including a brand-new colour, Stellar Diamond Pearl, which marks a first for a Honda model. The other colours for the model are Platinum White Pearl, Ignite Red Metallic, Meteoroid Gray Metallic and Crystal Black Pearl.

The prices of the All-New WR-V are:

Variant On-The-Road Price Without Insurance (RM) *6
RS RM107,900.00
V RM99,900.00
E RM95,900.00
S RM89,900.00

Based on the rising demand for SUVs in the market, Honda Malaysia aims to achieve a monthly sales target of 1,300 units. The Company believes that the introduction of the All‑New WR‑V provides an appealing choice for Malaysians and is set to win the hearts of SUV fans with its dashing design and attractive features.

For more information on the All-New WR-V, customers can visit any of the 101 authorised Honda dealerships nationwide or call Honda Malaysia's Toll-Free number at 1-800-88-2020 or log on to

*1 Applicable for E, V and RS variants only
*2 Applicable for V and RS variants only
*3 Applicable for RS variant only
*4 The Leather Seats are combination leather and only available in V and RS variants
*5 Android Auto™ will be available upon its official launch of the service in Malaysia
*6 On-the-road price without insurance. Prices are subject to change without prior notice

Honda Malaysia Managing Director & Chief Executive Officer Mr. Hironobu Yoshimura announces the arrival of the All-New WR-V

Honda Malaysia Management, Asian Honda Motor representative and the Large Project Leader of the All-New WR-V with Honda's first Small SUV in Malaysia, the All-New WR-V Left to right:

  • Ms. Poychat Ua-arayaporn, Large Project Leader of the All-New WR-V
  • Mr. Sarly Adle Sarkum, President & Chief Operating Officer of Honda Malaysia Sdn. Bhd.
  • Mr. Hironobu Yoshimura, Managing Director & Chief Executive Officer of Honda Malaysia Sdn. Bhd.
  • Mr. Gaku Nakanishi, Director, Automobile Business, Asian Honda Motor Co., Ltd.

The All-New WR-V is available in four variants, taking the lead in the Small SUV trend in Malaysia

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