7 mins read
If you have always dreamt of owning a Honda, here is your chance of a lifetime!
Honda Malaysia kicked off its 1 Million Dreams campaign in February 2021 and collected more than 155,600 entries in just one month from around Malaysia. To enter the contest, participants were required to either download and sign-up on the HondaTouch app, participate in the 1 Million Dreams Quiz on the official Honda Malaysia website, test drive a Honda or service their beloved Honda at an authorised dealer.
Managing Director and CEO of Honda Malaysia, Toichi Ishiyama, said, “The one-millionth sale unit is an important milestone for Honda Malaysia since we began our sales journey in 2001. We would like to express our heartfelt gratitude to all Honda customers, members of the media, our dealer partners and the Malaysian government for their unwavering support for Honda Malaysia.”
To celebrate the 1 Million Dreams achievement, Honda Malaysia threw an extravagant two-day Grand Finale carnival that was open to the public with free entry at the Bukit Jalil Stadium on the 27th and 28th March, from 10:00 a.m. to 10:00 p.m. Adhering to strict standard operating procedures (SOP), all visitors were required to wear a mask, scan MySejahtera, undergo a body temperature check, and maintain a physical distance of at least one metre. Disinfectant booths were readily available, as well as frequent sanitisation of the indoor games and funfair.
Upon arrival, all visitors received a questionnaire after a brief registration, which they could redeem for a special gift. Near the gift redemption area, visitors could also try their luck at the various booths to win prizes from the participating event partners, Cuckoo, Shopee and Watsons.
A vibrant carnival atmosphere welcomed the on-ground visitors with free cotton candy and popcorn, free rides on a Ferris Wheel, Merry-Go-Round, Bumper Cars, Paratrooper ride, and an Instax Photo-Booth. For those who felt peckish, they could head over to the food truck area where visitors were spoiled by an array of delicious meals to choose from.
A Honda event would not be complete without experiencing the Honda cars. An exciting line-up of Honda models were on display, including the All-New Honda City RS e:HEV. Those with a valid driving licence and NRIC could sign up to test-drive their dream Honda model at the event.
The highlight of the event was the grand announcement of the winners of Special Edition Honda vehicles, which were exclusively designed for this campaign, where four of its seven winners drove home with one Special Edition Honda model each.
Chuah Sze Yong won the Special Edition Honda Civic, while Lim Lye-Gaik became the proud owner of the Special Edition New Honda CR-V, and Abdul Hakim Bin Mohd Radzi took the Special Edition Honda Accord home. To show gratitude towards the sacrifices our frontliners made in ensuring our safety during the coronavirus pandemic, Honda Malaysia created a special lucky draw exclusively for them, and police officer Shaiful Rezza bin Abdul Razak went home with the Special Edition Honda Jazz.
If you missed the chance, don’t fret as three Special Edition Honda models are still up for grabs! Win a Special Edition All-New Honda City, Special Edition Honda HR-V or Special Edition Honda BR-V by taking part in contests organised by Honda 1 Million Dreams’ brand partners – Cuckoo, Shopee and Watsons. Hurry, as these lucky winners will be announced in early April 2021!