Nov 14th , 2013

Honda Malaysia Pioneers 'Advance Everyday Efficient' Technology at KLIMS 2013

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Kuala Lumpur, 14 November 2013 – Honda Malaysia Sdn. Bhd. will be showcasing its latest “Advanced, Everyday, Efficient” technologies to the public during the 9-day Kuala Lumpur International Motor Show (KLIMS 2013). A focused theme of ‘Our Today, Your Tomorrow’ highlighted via 3 core sections displays 5 vehicles which were specially arranged for KLIMS 2013. The Honda booth which is located in Hall 1 of the Putra World Trade Centre (PWTC) highlights the brand’s advanced technology, and concern for the environment while creating excitement for visitors.
Models on display are the EV-STER, CR-Z Mugen RR, Accord Plug-in Hybrid and the 5th Generation All-New Odyssey, which are all being seen for the first time on Malaysian soil, as well as the Honda Malaysia Racing Team (HMRT) race machine. These models are showcased at the Advanced Technology Zone and Environment Zone of Honda’s booth at KLIMS 2013.
Honda Malaysia Managing Director and Chief Executive Officer, Yoichiro Ueno, said, “The theme of “Our Today, Your Tomorrow” is a reflection of our dedication and efforts in leveraging Honda’s advanced technology, ideas and ingenuity to provide excellent products to customers with speed, affordability and low CO2 emissions.”
The company’s consistent drive in pursuing ideas and exploring technological challenges has led to functional solutions that are environmentally sustainable, safe and advanced to make life so much more fun, enjoyable and exciting; bringing joy to all. Honda constantly challenges the norm to redefine the fundamental technology of mobility. The zero emission and fuel-efficient vehicles of EV-STER and Honda Accord Plug-In Hybrid are prime examples of Honda’s innovation without compromising on quality and cutting-edge technology.
Also on display is the Honda Smart Home System which showcases Honda’s comprehensive energy management system which aims to provide the joy of freedom of mobility and a sustainable society where people can enjoy life. The Honda Smart Home System proposes the optimal energy management for individual household. It controls inhouse energy supply and demand, and helps manage both the generation and consumption of energy for a household including electromotive mobility such as the charging of EV or plug-in hybrid vehicle. Honda aims for a 50% reduction in CO2 emission from household by 2015. More interestingly, the Honda Smart Home System is able to provide sufficient backup energy for the home and to power mobility in the event of disaster.
Visitors to the Honda booth can also expect interactive activities such as Build Your Hybrid Challenge which will help them understand hybrid technology better, and Eco Dash Game in which they will stand a chance to win attractive Honda merchandise.
Throughout KLIMS 2013, Honda Malaysia will also be hosting rounds of special visits by school children, as well as 100 underprivileged children from 5 homes under its “Honda Fun & Educational Day Out” programme. This programme gives these kids an opportunity to visit the motorshow and be inspired to believe in the Power of Dreams.
The next-generation electric small sports concept model features a dynamic styling design and exceptional environmental performance. The EV-STER is an electric rear-wheel-drive two-seater convertible sports car that sets a new way to enjoy a sports type model which is unique to the electromotive mobility.
Thanks to its carbon materials, the EV-STER is low in weight and hence, contributes to its high performance. The driver can adjust motor output and suspension settings to enjoy the performance of the EV-STER, further enhancing the joy of driving it while emitting zero CO2 emission.
CR-Z Mugen RR
This CR-Z racer made its first appearance at the Goodwood Festival of Speed in the United Kingdom in 2011. Fitted with aerodynamic parts and weight reduction through carbon materials, the CR-Z Mugen RR sports a full-length carbon fibre underbody, twin central-exit exhaust, vented front bumpers and race-developed suspension. The CR-Z Mugen RR manages to draw all the potential that the CR-Z possesses in its body to the upmost limit making it a car that makes car lovers’ hearts skip a beat.
The CR-Z Mugen RR is equipped with 4-piston monobloc brake calipers and forged 18-inch alloy wheels. In-car, race-development information screen records the chassis and engine data while housing a satellite navigation and audio system at the same time.
Accord Plug-in Hybrid
The Accord Plug-in Hybrid is a revolutionary environment-friendly vehicle that can be charged using an ordinary household electrical outlet. It is Honda’s first plug-in hybrid model and Honda’s first two motor hybrid system and uses the newly developed 2.0L i-VTEC Earth Dreams Technology engine.

Based on the Accord Hybrid, the Accord Plug-in Hybrid leverages the power of the Sport Hybrid intelligent Multi-Mode Drive (i-MMD) and its high-output, high-torque drive motor. Its newly developed plug-in hybrid system features a high-capacity lithium-ion battery that at full charge mode, allows a travel of up to 37.6 km in EV mode, making EV driving possible for a wide range of daily uses. Beyond the EV driving range, the Accord Plug-in Hybrid offers spectacular fuel efficiency cruising and a spectacular combined fuel economy of 70.4 km/L.
All-New 5th Generation Odyssey
The All-New 5th Generation Odyssey is a next generation premium Multi Purpose Vehicle (MPV). It offers an unprecedented level of premium quality; combining roomy and refined comfort for occupants in all 3 rows with an exceptional smooth ride. The distinctive and dynamic look of this much-loved MPV completes the package; its perfect balance of utility value and passenger value creates an unrivalled choice for premium MPV lovers.
HMRT Race Machine
The Honda Jazz was used as the race machine for the first time by HMRT in 2012. Fully tuned for the grueling S1K race at Sepang International Circuit by an all-Malaysian team, the HMRT Race Machine is an icon of Honda’s associates’ capability, skills and challenging spirit.
Accord Plug-in Hybrid
All-New Odyssey
HMRT Race Machine

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