Jun 25th , 2019

Honda Malaysia Opens Its First 3S Centre In Bintulu

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Bintulu, 25 June 2019 – Honda customers in Bintulu are now able to enjoy more convenience and easier accessibility with the opening of the new Honda 3S Centre by Kemena Auto Sdn. Bhd. (Kemena Auto). Located in the central region of Sarawak, the opening of this new Honda 3S Centre is in line with one of the key strategies in Honda Malaysia’s business direction this year, which is strengthening dealership network across the nation.

Honda Malaysia Managing Director and Chief Executive Officer, Mr. Toichi Ishiyama said, “East Malaysia is a region with growing potential and great opportunity, which has made it an important market for Honda Malaysia. The East Malaysia expansion started four years ago and currently we have 13 dealerships in East Malaysia with seven of them located in Sarawak. As the only dealership in Bintulu, we strongly believe that Kemena Auto will provide outstanding sales and after-sales services to our customers in this area.”

Kemena Auto has invested RM11 million in this new Honda 3S Centre which sits on a 43,560 square-foot land and is equipped with the latest facilities adhering to Honda standard. The facility includes a total of 10 bays, comprising 6 Service Bays, 3 General Repair Bays and 1 Tyre Service Bay that can accommodate up to 40 cars per day. Aligned with Honda’s effort to provide maximum convenience and enjoyable experience, Kemena Auto Honda 3S Centre has made available a variety of amenities including comfortable lounges, complimentary Wi-Fi services, Kid’s Corner, free flow of food and beverage as well as Surau. Customers can also enjoy car wash service, road tax renewal and insurance coverage renewal services in this new Honda 3S Centre.

“On Honda Malaysia’s sales performance, there were more than 38,800 units registered as of May 2019. With this encouraging overall sales performance, I am pleased to note that Honda Malaysia has maintained its position as the No.1 brand in Non-National segment and No.2 in overall TIV as of May 2019. From the overall vehicle registrations recorded, the City contributed the highest at 33%, followed by the HR-V at 21% and the CR-V at 14%,” added Mr. Ishiyama. 

The East Malaysia region has contributed substantially to the Honda Malaysia total sales and registrations by 6% or over 2,300 units as at May 2019. State-wise, Honda Malaysia has sold more than 1,300 units in Sarawak, contributing 60% to the total sales of this region. The growing sale in East Malaysia is attributed by the advanced model offered by Honda Malaysia. Launched in January 2019, the New HR-V received positive acceptance by the customers in East Malaysia with more than 680 units sold in this region, translated to 30% of the East Malaysia overall sales. 

The Honda Malaysia service intakes have risen as well in tandem with the continuous growth in sales. The total service intakes of Honda Malaysia for the first five months this year stood at more than 567,200 units, a 12% increase from the service intakes in the same period last year. At the same time, East Malaysia region recorded over 33,800 service intakes, or 6% of the total service intakes.

With the aim to raise the segment benchmark and exceed customers’ expectation, Honda Malaysia has introduced the three pillars of technology, which are the Honda SENSING, Turbo and Sport Hybrid i-DCD under the umbrella of Next Generation Advanced Technology. The company is confident that the extended product offerings will continue to capture the hearts of Honda customers nationwide.

This year, Honda Malaysia aims to offer the ‘Customer Satisfaction and Beyond’ by heightening customer service standard. By working closely with all their dealership partners, Honda Malaysia is confident that all Honda customers will be able to enjoy high-quality service experience in their dealerships that will further elevate customer satisfaction. 

To make an appointment or to find out more about the services and facilities, customers can contact Kemena Auto (Honda 3S Centre) at 086-342 899 (Sales) or 086-342 599 (Services). Customers can also visit them at Lot 14728, Taman Terus, Jalan Tun Hussein Onn, 97000 Bintulu, Sarawak or log on to for more information.


General Manager of Kemena Auto Sdn Bhd Ms. Dana Ling Foon gave her speech during the Official Opening of Kemena Auto Honda 3S Centre.


Honda Malaysia Managing Director and Chief Executive Officer Mr. Toichi Ishiyama delivering his speech at the Official Opening of Kemena Auto Honda 3S Centre.


 Honda Malaysia Managing Director and Chief Executive Officer Mr. Toichi Ishiyama delivering his speech at the Official Opening of Kemena Auto Honda 3S Centre.


Management of Honda Malaysia Sdn Bhd and Kemena Auto Sdn Bhd took a commemorative photo after the plaque signing ceremony.


Managing Director of Kemena Auto Sdn Bhd Mr. Ling Chiong Sing received a token of appreciation from Honda Malaysia Managing Director and Chief Executive Officer Mr. Toichi Ishiyama.


Honda Malaysia Managing Director and Chief Executive Officer Mr. Toichi Ishiyama and Kemena Auto Managing Director Mr. Ling Chiong Sing touring the new Honda 3S Centre in Bintulu.

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