Petaling Jaya, 4 July 2019 – Honda Malaysia or (the Company) today announced that it has recorded total sales of more than 44,200 registered units for the first half of 2019 (January to June), with the month of May recording the highest sales of more than 10,500 units. Based on this latest sales results, Honda Malaysia maintains its leadership position as No.1* in Non-National segment and No.2* in overall Total Industry Volume (TIV) for the first half of 2019, which has contributed 15.3%* to the TIV.
Honda Malaysia Managing Director and Chief Executive Officer, Mr. Toichi Ishiyama said, "I want to take this opportunity to thank all Malaysians for their continuous support and trust in the Honda brand. The first half of 2019 has been challenging but encouraging for us. The Civic reached a milestone of 130,000th units sold while the Jazz delivered the 100,000th unit to its owner. It is truly inspiring for us to see how these two models have become a favorite among Malaysians and we are hoping to achieve more milestones this year. Honda will continue to offer products which are of good quality and advanced technologies as we strive to deliver the best for Malaysians and share the joy of owning a Honda to all our customers."
In reviewing the sales performance by model, the biggest contributor in the first half of the year is the City, which is the most sought-after model in the B-segment, contributing 34% to the overall sales. The next best seller for Honda Malaysia is the HR-V, which was launched in January this year, achieving 20% of total sales, followed by the CR-V which made up 14% of total sales. Honda models namely the Jazz, City, Civic, HR-V, CR-V and BR-V continue to lead in their respective segments**.
The HR-V was recently introduced with Passion Red Pearl colour, which received positive response from the market. The same colour was then introduced to the Jazz, City, CR-V and BR-V as well. Overall, the Passion Red Pearl colour has emerged as an extremely popular colour of choice amongst Malaysians. The current waiting period for all Honda models is between one to two months.
Commenting on this achievement, Honda Malaysia’s newly appointed President and Chief Operating Officer Mr. Sarly Adle Sarkum said,
"It has been a very exciting few weeks for me since I took office. I am impressed with the strong commitment and dedication of the team to bring Honda to greater heights in Malaysia. This has given me the confidence that we are able to take on the challenge to push our sales even further. We would like to thank all our customers for supporting our brand. Rest assured, we are committed to provide the Joy of Buying and the best offerings to our customers for greater customer satisfaction."
In conjunction with this announcement, Honda Malaysia launched the ‘Tech Frontier Rewards’ campaign which is an initiative to reward Honda customers as they get acquainted with Honda's Next Generation Advanced Technology namely Honda SENSING, Turbo and
Sport Hybrid i-DCD. Customers can now enjoy more rewards when they drive home a brand new Honda model. The campaign offers a Honda Bonus, Tech Month Bonus and Exclusive Gift worth up to RM5,000***. The campaign rewards are applicable for all models*** except
Civic Type R, and is ongoing from 1st July until 30th September 2019.
Customers can visit any of Honda’s 98 authorized dealers nationwide or call Honda’s Toll Free number at 1-800-88-2020 or log on to www.honda.com.my for more information about the July campaign or to book a test drive.
*Based on internal data
**No. 1 in Non-National segment - As of May 2019
***Terms & Conditions apply
The No. 1 model in the Non-National SUV segment, CR-V made up 14% of total sales in the first half of the year.
Launched in January this year, the HR-V achieved 20% of total sales for Honda Malaysia and is also the No. 1 in Compact SUV Segment.
The biggest contributor in the first half of the year is the City, which is the most sought-after model in the B-segment, contributing 34% to the overall sales.