Feb 14th , 2020

10th Generation All-New Accord Offers Ultimate Premium Sophistication

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Petaling Jaya, 14 February 2020 – Honda Malaysia (or the Company) today announced that the Honda flagship model, the All-New Accord is now open for booking at all 100 Honda dealerships nationwide. This 10th Generation Accord is set to be launched in Malaysia in Q1 2020 and will be lifting the benchmark in its segment as a Next Generation executive sedan.

The Accord was first introduced to the world in 1976 as Honda’s second global model. It is known for its premium appeal and styling that has earned its fame globally. Positioned as an executive sedan in Malaysia, the Accord was first launched in 2001 and became a highly sought-after model with more than 84,100 units sold to-date. The model continued to raise the standards in the D-segment with the launch of 9th Generation Accord in 2013, which impressively overall sold more than 32,500 units and maintained its position as the market leader. In 2017, Honda Malaysia introduced the Next Generation Advanced Safety feature, Honda SENSINGTM in the 9th Generation Accord which further redefined the premium features in its class. 

Honda Malaysia Managing Director and Chief Executive Officer Mr. Toichi Ishiyama said, “To further excite the market and the segment, Honda Malaysia is introducing the All-New Accord with class-leading and highly-competitive advanced technology features. The much-anticipated All-New Accord is set to move the yardstick for next generation sedans with its unmatched performance, stylish and premium design as well as cutting-edge technology and safety features.”

Mr. Ishiyama further added, “More notably, the 10th Generation Accord is now equipped with an enhanced Turbocharged engine, which places Honda as the only Japanese mass market manufacturer to introduce the powerful engine in D-segment. We are confident that the All-New Accord will bring immense excitement to the market, especially those who seek a sedan with complete premium package.”

The 10th Generation Accord has a revolutionary design incorporating fastback styling. This has redefined the segment and made it more appealing to the market while maintaining the Accord’s DNA of sophistication. Its new exterior design comes with sharp and stylish full LED headlights and taillights that further uplifts the premium design expression. Meanwhile, its wider stance is coupled with lower hood as well as lower and longer roofline to achieve greater dynamic presence. Adding to its overall premium exterior is the Twin Tailpipe Chrome Finisher and uniquely Honda 18” Alloy Wheels with Resonator. 
Performance-wise, the All-New Accord is powered by an enhanced 1.5L VTEC Turbocharged engine, which is a first for the flagship model. It offers maximum power output of 201PS and maximum torque of 260Nm, which is more powerful than a 2.4L engine performance. The enhanced Turbocharged engine gives more efficient power distribution and improved fuel efficiency. The high-performance Turbocharged engine is engineered to provide unbeatable driving performance with joy and true satisfaction.

This expansion of the Next Generation Advanced Technology offered also sees Honda adding advanced safety features that will raise the bar in the D-segment. The 10th Generation Accord comes with the full-suite of Honda SENSINGTM that has three categories and eight features: 

Driver Cruising Aid 
1.    Adaptive Cruise Control (ACC)
2.    Low Speed Follow (LSF)
3.    Auto High-Beam (AHB)

Frontal Collision Deterrence 
1.    Forward Collision Warning (FCW)
2.    Collision Mitigation Braking System (CMBS)

Side Collision Deterrence
1.    Lane Keep Assist System (LKAS)
2.    Road Departure Mitigation (RDM)
3.    Lane Departure Warning (LDW)

In addition to the full Honda SENSINGTM suite, the 10th Generation Accord is equipped with Smart Parking Assist System with Brake Assist (Rear), Multi View Camera System (360° Camera) and Honda LaneWatch for drivers’ convenience and safety. All variants of the All-New Accord will come with standard safety features such as Six Airbags, Vehicle Stability Assist (VSA), Anti-lock Braking System (ABS), Electronic Brake Distribution (EBD), Emergency Stop Signal (ESS), Hill Start Assist (HSA), front and rear parking sensors together with Multi-angle Rearview Camera.

Honda Malaysia believes that the upscaled All-New Accord will captivate professionals and business owners who seek absolute confidence in their mobility with its captivating design, Next Generation Advanced Technology and premium features. 

For more information on the All-New Accord, please call the Honda Toll Free number 1-800-88-2020, or log onto


10th Generation All-New Accord offers ultimate premium sophistication.


The dynamic appearance of the All-New Accord is more premium and sleek with its revolutionary design incorporating fastback styling.

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