Petaling Jaya, 2 June 2020 – Honda Malaysia (or the Company) today launched two Community Relief Campaigns in conjunction with the introduction of Honda’s refreshed Full 7-Seater Crossover, the New BR-V. The Bold Runabout Vehicle (BR-V) is a regional model which was designed with the objective of meeting customers’ need for an ideal car offering a stylish SUV design and spacious MPV interior that can fit family members as well as all the daily necessities.
Honda always strives to be a company society wants to exist and during this challenging period, it is conscious of the efforts required to help the socio-economy of the nation during the Conditional Movement Control Order (CMCO). Thus, Honda Malaysia has kicked off two Community Relief Campaigns. One of them is the “Be Kind With BR-V” campaign, dedicated to support the COVID-19 relief programmes. Starting from 2nd June until 31st August 2020, for every unit of the New BR-V sold, the Company will donate a portion of the proceeds to the COVID-19 relief programmes.
At the same time, the Company has also assembled its dealers in a joint effort to support affected communities in their neighbourhood through its second campaign “Honda Dealer Donation Drive”, which runs from 1st June until 31st August 2020. Honda customers can visit their nearest dealership to donate basic necessities such as dried foods or household items. The donations will be compiled and delivered to affected communities in the areas around the respective dealers.
Honda Malaysia Managing Director and Chief Executive Officer Mr. Toichi Ishiyama said, “Honda Malaysia is heartened by Malaysians’ commitment, especially the frontliners who have been working hard with full dedication to make the country a better and safer place. After many weeks of battling together as a nation, we have now moved into the CMCO phase which has allowed many businesses including the automotive industry to start operations again. Honda Malaysia too has fully resumed business operations at dealerships nationwide, with stringent safety measures fully implemented. As we commence operations, we continue to place the well-being of our customers and associates as topmost priority. The Company would like to emphasise that all “Our Dealers Are Ready For You”, providing a safe and sanitized environment for customers’ peace of mind. Honda Malaysia is pleased to see the society is also adjusting to a new norm by following the government’s guidelines on health and safety, as well as adopting social distancing. Embodying the spirit of “Together As One”, the nation has stayed strong and cautious while facing the unprecedented challenge. Honda Malaysia would like to contribute to this spirit by activating ways to give back to communities-in-need who are around us through our Community Relief Campaigns.”
“Today, we are also introducing the New BR-V, an attainable option for Malaysian families who need a Full 7-Seater that can fulfill their needs. When first introduced in Malaysia in 2017, the Bold Runabout Vehicle (BR-V) revolutionised the MPV Segment and quickly became a popular 7-Seater in the market. The growing popularity of the BR-V is attributed to its combination of versatile and practical features, good product quality and fuel efficiency, as well as customers’ trust in the Honda brand over the years. With improvements in this New BR-V, we believe the model will continue to receive positive market acceptance,” Mr. Ishiyama added.
The New BR-V features several enhancements that make it an even more desirable crossover for every family. The exterior of the model offers a more masculine look that complements the “Active-Solid Motion” design concept of the model with a New Front Grille, New Front Bumper with Lower Bumper Garnish, New Front Fog Light Garnish as well as a New 16-inch Dual-Tone Alloy Wheel Design. The sporty look continues to the rear with its New Shark Fin Antenna and New Rear Bumper with Lower Bumper Garnish. The exterior upgrades of the New BR-V elevate the ruggedness of the model, further enhancing its strong appeal.
Performance-wise, the New BR-V is positioned as a top-of-the-range model with its 1.5L SOHC i-VTEC engine coupled with Continuous Variable Transmission (CVT) that produces 120PS of power, the highest in its class. New BR-V owners can enjoy a fun and engaging driving experience as the new model is now equipped with Paddle Shift*.
Described as an all-rounder crossover, the New BR-V comes with incredible versatility and spaciousness. The multiple configurations enabled by the 60:40 One Touch Tilt & Tumble in the second row and 50:50 Tilt & Full Tumble in the third row allow owners to maximise space for passengers and cargo according to needs. It has the biggest trunk space at 223 litres when all the seats are up and 539 litres when the third-row seats are folded down.
A host of new value-added features such as Tweeter Speakers, Cargo Light and Cabin Filter further elevate the comfort in the New BR-V. The V variant is equipped with a new 7-inch Display Audio that adds excitement and enjoyment in the cabin, which comes with new leather seats with Red Finishing that aesthetically match the design of the gear knob’s red stitching. Meanwhile, Auto Air Conditioning, Keyless Entry and Push Start Button are now new standard features in the E variant.
Adding to the attractiveness of the New BR-V is the addition of a brand-new colour which is a first in Honda Malaysia’s model line-up, and boosts the overall styling to be younger and more fashionable; Marine Purple Pearl. The full colour line-up includes White Orchid Pearl, Modern Steel Metallic, Lunar Silver Metallic and Passion Red Pearl.
The E variant is priced at RM89,900** while the V variant is priced at RM96,900**. The Company believes the launch of the New BR-V alongside the All-New Accord and New Civic will further stimulate the market.
Once again, Honda Malaysia would like to emphasise that the Company is enforcing strict protocols on hygiene, safety and social distancing at all dealerships nationwide to safeguard the well-being of customers and Honda associates. Sanitization and disinfection of the dealerships including its facilities, all test drive and display cars are being carried out on a daily basis to keep the premises safe and clean.
For more information on both the Community Relief Campaigns or to test-drive the New BR-V, customers are invited to visit any of the 101 Honda dealerships nationwide or call Honda Malaysia’s Toll Free number at 1-800-88-2020, or log on to www.honda.com.my.
*Applicable for V variant only.
**On-the-road price without Insurance.
New BR-V Feature Enhancement
Honda Malaysia continues to stand together with the nation through its “Be Kind With BR-V” campaign that is dedicated to support the COVID-19 relief programmes.
The ruggedness and sportiness of the New BR-V are further elevated by its exterior upgrades.
New leather seats with Red Finishing add to the internal aesthetics of the New BR-V.
The New BR-V has the biggest trunk space at 223 litres when all the seats are up and 539 litres when the third-row seats are folded down.