Oct 13th, 2020

Honda Malaysia Launches 5th Generation All-New City With Advanced Features Beyond B-Segment

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Kuala Lumpur, 13 October 2020 – Honda Malaysia (or the Company) today captivated Malaysians with the launch of the 5th Generation All-New City. This new model is set to raise the stakes in its segment with pioneering advanced technology, unparalleled performance and eye-catching design – offering an overall package that is beyond the B-segment. Amongst the four new variants being introduced, Malaysia is the first country in the world to launch the RS e:HEV variant.

Chief Officer for Regional Operations (Asia & Oceania), Honda Motor Co., Ltd., President and Chief Executive Officer, Asian Honda Motor Co., Ltd., Mr. Masayuki Igarashi said, “Our 2030 vision is to lead the advancement of mobility and enable people around the world to improve their daily lives. With that, we have introduced Honda e:TECHNOLOGY to fulfill our 2030 vision. Malaysia is an important market in this region. For the past 5 years, nearly 40% of hybrid models sold in the Asia & Oceania region are from Malaysia. To further offer advanced electrification products, we are pleased to introduce for the first time in Asia & Oceania region, the e:HEV – a highly efficient 2-motor hybrid system powered by intelligent Multi-Mode Drive (i-MMD). I believe the All-New City RS e:HEV will further excite the Malaysian market and bring joy to every customer with its advanced technologies and class-leading features.” 

Speaking at the launch, Honda Malaysia Managing Director and Chief Executive Officer, Mr. Toichi Ishiyama said, “The City has a long-standing history in Malaysia. We introduced the 2nd Generation and 3rd Generation in 2002 and 2008 respectively and both were well-received in the market. The popularity of the City continued with the 4th Generation City launched in 2014 when the model proved its success and desirability with features that are above its class. It became the best-selling model in Honda Malaysia and was leading the B-segment for 5 consecutive years with over 209,000 units sold.”

“On the heels of almost 20 years of success, we are introducing the 5th Generation All-New City today which we believe will be a game changer model beyond its segment with advanced technology and unmatched performance. Prior to today’s official world premiere, we opened for bookings and organised a nationwide roadshow tour for the All-New City. I am pleased to inform that as of today, we have received a total of 5,000 bookings. We are extremely humbled by the unwavering support from fellow Malaysians,” added Mr. Ishiyama.

Conceptualised to be ambitious and confident, the 5th Generation All-New City is now longer by 111mm, wider by 54mm and lowered by 10mm compared to the 4th Generation City. Furthermore, its exterior carries a presence that is eye-catching. The All-New City comes in four exciting variants. The RS e:HEV variant will receive New Gloss Black Front Grill, New Carbon Patterned Front Lip, New Rear Bumper with Diffuser to give a sporty impression as well as New Trunk Spoiler and New Gloss Black Door Mirrors for a two-toned expression of the body colour. The All-New City V and RS e:HEV variants also features New LED Headlights with LED Daytime Running Lights (DRL), New LED Fog Lights as well as New LED Taillights. Both variants are also fitted with 16-inch Alloy Wheels that complements the sleek appearance of the car. Overall, the All-New City presents a cutting-edge design that accentuates a sense of large vehicle size class. 

For the first time in Honda Malaysia’s line-up, the RS e:HEV variant will be powered by an intelligent Multi-Mode Drive (i-MMD) powertrain. The i-MMD powertrain is revolutionary as it is able to deliver 108PS and a best-in-class high torque of 253Nm. When combined with Electric Continuous Variable Transmission (e-CVT), it delivers a powerful and smooth acceleration that is equivalent to a D-segment Naturally Aspirated engine torque. The i-MMD powertrain and Intelligent Power Unit (IPU) system can seamlessly regulate between the three driving modes of EV Drive, Hybrid Drive and Engine Drive in the most efficient way. The RS e:HEV variant also comes with a Deceleration Selector Paddles that allow the driver to engage on the paddles for power regeneration as well as slowing down the vehicle without stepping on the brake pedal.

Honda Malaysia offers the S, E and V variants with a new 1.5L DOHC i-VTEC powertrain, the newest engine in its segment, to provide an ideal balance of performance and fuel efficiency. Coupled with Continuous Variable Transmission (CVT), this powertrain is able to produce up to 121PS which is highest in its class and a maximum torque of 145Nm. 

The interior styling of the All-New City emphasizes high-quality textures and functional approach to achieve sophistication and comfort for both driver and passengers alike. The rear passenger legroom has been expanded and Rear Air Conditioning Ventilation now comes in standard across all variants for added comfort. The RS e:HEV variant features 7-inch Interactive Thin Film Transistor (TFT) Meter Cluster that accentuates the high-quality design. In addition, this variant also comes with Sport Pedal Pads that provides a sportier feel. The RS e:HEV variant is fitted with Ultrasuede® Seats¹ and Red Stitching at interior areas. Meanwhile the V variant is trimmed with Leather Seats¹ and Ivory highlights¹ at inner areas. The E, V and RS e:HEV variants are available with an 8-inch Display Audio with Apple CarPlay™ and Android Auto™ Connectivity. 

The All-New City also boasts a couple of B-segment firsts, setting a benchmark with features that are equivalent with C, D and SUV segments. The Honda LaneWatch which is fitted in the V and RS e:HEV variants, is a camera based advanced safety technology which helps monitor blind spots within an infotainment system. The RS e:HEV variant’s new first in segment Electric Parking Brake (EPB) provides convenience to the driver with just a lift of a button, while appearing trendy. Another advanced feature, the Remote Engine Start, is also a first in segment to be offered in the All-New City’s E, V and RS e:HEV variants. This technology allows driver to start their car while the doors are locked and to activate the air-conditioning in order to cool down the cabin with a simple push of a button on the keyless remote. 

To enhance the package of the All-New City RS e:HEV, it will be offered with a most complete advanced safety feature in the B-segment, the Honda SENSING, which was developed to realize the vision of a  collision-free mobile society. Its advanced safety system utilizes front wide view camera to better recognize road boundaries during day and night driving conditions. The suite of driver assistance safety systems in Honda SENSING are as below:

  1. 1. Adaptive Cruise Control (ACC) 
  2. 2. Collision Mitigation Braking System (CMBS)
  3. 3. Forward Collision Warning (FCW)
  4. 4. Lane Keep Assist System (LKAS)
  5. 5. Road Departure Mitigation (RDM)
  6. 6. Lane Departure Warning (LDW)
  7. 7. Auto High Beam (AHB)

Safety wise, the V and RS e:HEV variants will be equipped with Six Airbags. Other standard safety features include Vehicle Stability Assist (VSA), Anti-lock Braking System (ABS), Electronic Brake Distribution (EBD), Brake Assist (BA), Emergency Stop Signal (ESS), Hill Start Assist (HSA), Rear Seat ISOFIX and New Rear Seatbelt Reminder. Reverse Sensors with Multi-angle Reverse Camera will be offered in E, V and RS e:HEV variants. Meanwhile, the RS e:HEV variant will also be equipped with Auto Brake Hold (ABH) feature where the vehicle’s stationary position is held with only a push of a button without the driver having to continuously step on the brake. 

The All-New City is priced as follows: 


With Sales Tax Exemption (RM)²

Without Sales Tax Exemption (RM)²*










The RS e:HEV variant will only be available in January 2021 and the price will be announced in due time. The All-New City comes with five attractive colours which are Passion Red Pearl³, Crystal Black Pearl, Modern Steel Metallic³, Lunar Silver Metallic and a brand-new colour, Platinum White Pearl³.

With its ambitious and unmatched offerings, Honda Malaysia is confident of selling 3,000 units of the All-New City per month.

For more information or to test-drive the All-New City, customers are invited to visit any of the 101 Honda authorised dealerships⁴ nationwide or call Honda’s Toll Free number at 1-800-88-2020 or log onto

¹Combination Leather   
²On-the-road price without insurance. Sales Tax Exemption period ends on 31st December 2020. Terms and Conditions apply 
²*On-the-road price without insurance
³RS e:HEV variant only available in these colours
⁴Due to the ongoing pandemic and Targeted Enhanced Movement Control Order (TEMCO) being implemented in some areas, the dealerships that will open will depend on the situation and updates by the Malaysian Government


(From left) Mr. Sarly Adle Sarkum, President & Chief Operating Officer of Honda Malaysia Sdn. Bhd., and Mr. Toichi Ishiyama, Managing Director & Chief Executive Officer of Honda Malaysia Sdn. Bhd. at The Launch of The 5th Generation All-New City & World Premiere of RS e:HEV.


The All-New City is officially launched today, with pioneering advanced technology, unparalleled performance and eye-catching design – offering an overall package that is beyond the B-segment.

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