Mar 10th , 2021

The No.1 Non-National B-Segment, All-New City
RS e:HEV Priced At RM105,950.45¹

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Petaling Jaya, 10 March 2021 – Following the successful launch of the 5th Generation All‑New City, Honda Malaysia (or the Company) today announced the price of the All‑New City RS e:HEV, setting the record as the first country in the world to unveil this variant. Through this announcement, the All‑New City RS e:HEV  is expected to secure the position as the game changer model in its segment.

Honda Malaysia Managing Director and Chief Executive Officer, Mr. Toichi Ishiyama said, “Today we are pleased to announce the official price for the All‑New City RS e:HEV at RM105,950.45¹ with an overall package that is beyond the B‑segment, complete with Next Generation Advanced Technology, Honda SENSING as well as Honda CONNECT, class‑leading innovative features and a sporty exterior. I would like to convey my sincere gratitude to our customers who have booked the RS e:HEV variant and waited patiently for the official price announcement. Furthermore, we have also received overwhelming response from Malaysians, recording positive figures for the All‑New City with over 20,000 bookings to date. We have successfully delivered more than 13,100 units of the All‑New City to Malaysians since its official launch.”

Mr. Ishiyama added, “At the end of 2020, we maintained our leadership position as No. 1 in the Non‑National Segment for six consecutive years. We are truly humbled by the continuous support we have received from fellow Malaysians. This achievement was largely contributed by the All‑New City and it has undoubtedly proven the City’s popularity as the leading Non‑National B‑segment model in Malaysia where customers love its overall package and attractive price.” 

Among Honda’s model line‑up, the All‑New City RS e:HEV variant will be the first model to be equipped with an innovative Honda CONNECT technology. It utilizes smart Telematics Technology to bring connectivity to a whole new level for Honda car owners. Its advanced and integrated communications system is available 24‑hours and functions to ensure Safety, Security and Convenience to Honda car owners – providing peace of mind; convenience; a sense of pride and the Joy of Owning a Honda car. 

The exterior of the All‑New City RS e:HEV variant carries a presence that is eye‑catching with New Gloss Black Front Grille, Exclusive Lower Front Grille, New Rear Bumper with Diffuser, New Gloss Black Trunk Spoiler and New Gloss Black Door Mirrors to give a sporty two‑toned impression of the body colour. Complementing the dynamic and cutting‑edge appearance of the car are the New LED Headlights with LED Daytime Running Lights (DRL), New LED Fog Lights with Garnish, New LED Taillights as well as Dual‑Tone 16‑inch Alloy Wheels. 

The All‑New City RS e:HEV is equipped with a highly efficient 2‑motor hybrid system powered by a 1.5L DOHC i‑VTEC intelligent Multi‑Mode Drive (i‑MMD) system. The revolutionary e:HEV is capable to deliver 109PS and a best‑in‑class high torque of 253Nm. When combined with Electric Continuous Variable Transmission (e‑CVT), it delivers a powerful and smooth acceleration that is equivalent to a D‑segment Naturally Aspirated engine torque. The e:HEV system will switch automatically between the three driving modes which are EV Drive, Hybrid Drive and Engine Drive in the most efficient way. This variant also comes with Deceleration Selector Paddles that enable the driver to engage on the paddles for power regeneration and to decelerate the vehicle without stepping on the brake pedal.

The All‑New City RS e:HEV variant’s interior styling highlights high‑quality textures and sophisticated premium feel with an attractive cabin design. This variant also features 7‑inch Interactive Thin Film Transistor (TFT) Meter that accentuates the high‑quality design. In addition, it also comes with Sport Pedal Pads that provides a sportier feel and is fitted with Ultrasuede® Seats² and Red Stitching at interior areas. An 8‑inch Display Audio with Apple CarPlay™ and Android Auto™³ Connectivity is also available in this variant. 

First in its segment, the All‑New City RS e:HEV is offered with the most complete advanced safety feature in the B‑segment, the enhanced Honda SENSING, which was developed to realize the vision of a  collision‑free mobile society by utilizing front wide view camera to better recognize road boundaries during day and night driving conditions. The suite of driver assistance safety systems in Honda SENSING are as below: 

1. Adaptive Cruise Control (ACC) 

2. Collision Mitigation Braking System (CMBS)

3. Forward Collision Warning (FCW)

4. Lane Keep Assist System (LKAS)

5. Road Departure Mitigation (RDM)

6. Lane Departure Warning (LDW)

7. Auto High Beam (AHB)

Next, the Honda LaneWatch is a camera based advanced safety technology which helps monitor blind spots through an infotainment system. The Remote Engine Start feature is also a first in segment technology which allows the driver to start their car while the doors are locked and to activate the air‑conditioning in order to cool down the cabin with a simple push of a button on the keyless remote. This variant also comes with Electric Parking Brake (EPB) that provides additional convenience to the driver with just a lift of a button.

Providing top‑notch safety features has never been compromised in the All‑New City. The All‑New City has been awarded with the “ASEAN NCAP Excellent Award category - Consistent 5 Star” at ASEAN NCAP Grand Prix Awards 2020. This model has shown its excellence in terms of safety and continuous 5‑star safety rating of its 3rd, 4th and 5th Generation. Through this remarkable achievement, Honda has continuously highlighted on safety as this aspect is always the brand’s firm commitment and priority to realize a collision‑free mobile society and safety for everyone.

Safety‑wise, the All‑New City RS e:HEV variant is equipped with Six Airbags. Other standard safety features include Vehicle Stability Assist (VSA), Anti‑lock Braking System (ABS), Electronic Brake Distribution (EBD), Brake Assist (BA), Emergency Stop Signal (ESS), Hill Start Assist (HSA), Rear Seat ISOFIX I‑SIZE Type and New Rear Seatbelt Reminder. Other additional safety features in this variant include Reverse Sensors with Multi‑angle Reverse Camera and Auto Brake Hold (ABH) which enables the vehicle’s stationary position to be held with only a push of a button. 

The All‑New City RS e:HEV variant is offered in three eye‑catching colours namely Passion Red Pearl, Modern Steel Metallic and Platinum White Pearl.

To place a booking for the All‑New City RS e:HEV, customers can access the New Car Pre‑Booking Online Platform at to pre‑book their car or visit any of Honda Malaysia’s authorized dealers⁴. For more information, customers can also call Honda’s Toll Free number at 1‑800‑88‑2020 or log on to


¹ On‑the‑road price without insurance. Sales Tax Exemption period ends on 30th June 2021
² Combination Leather
³ Android Auto™ will be available upon its official launch of the service in Malaysia
⁴ Due to the implementation of movement control order in different states, Honda dealerships will operate in accordance to the SOP and guidelines set by the Malaysian Government


The All-New City RS e:HEV with pioneering advanced technology, class-leading innovative features and sporty design is priced at RM105,950.45​


The All-New City RS e:HEV comes with Next Generation Advanced Technology, Honda SENSING, the most complete advanced safety features in the B-segment​


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